Key challenges included designing a user-friendly UI for first-time smartphone users; integrating and visualizing real-time market price data with graphs; managing a wide range of listings like crops, livestock, and equipment; and maintaining seamless data sync across web and mobile platforms.

Infrastructure challenges included building a scalable backend to handle high traffic from mobile and web, ensuring fast performance in low-bandwidth areas, enabling real-time data updates, maintaining reliable data sync, and supporting analytics and monitoring at scale.

Free Agriculture Classifieds Platform​
Launched a robust marketplace where users can list and browse crops, livestock, and equipment with zero listing fees.

Real-Time Mandi Price Feed
Integrated dynamic pricing updates for vegetables and flowers to help farmers plan better and negotiate fairly.

Direct Buyer–Seller Communication
Enabled one-on-one interactions between farmers and buyers through the app, reducing dependency on middlemen.

Multilingual, Localized UI
Developed an easy-to-use Tamil-first interface, with support for other regional languages to ensure maximum adoption.

Optimized for Rural Devices
Engineered a responsive and efficient app that runs smoothly on low-spec Android phones with limited data usage.

10,000+ Users Across Tamil Nadu
Rapid adoption by farmers and local traders using simple digital tools to boost agri-commerce. Growth driven by word-of-mouth and community trust.

Increased Market Visibility for Farmers
Enabled farmers to directly showcase produce and livestock to nearby buyers, improving reach, pricing, and turnover.

Improved Price Transparency
Live mandi prices empowered smarter selling decisions and brought balance to the local marketplace.

Empowered Local Trade Ecosystems
Strengthened rural commerce by linking farmers, vendors, and buyers—improving agri-supply chains and fostering inclusive growth.

Accelerated Digital Inclusion
Introduced digital commerce to first-time users through voice cues, local languages, and simple navigation—bridging the digital divide.